Boring New Business Maxims


How you manipulate information counts

  • We are all Steve Jobs
  • Sameness counts
  • IP does not exist in England – until patented anyway.
  • Good artists borrow, great artists steal.
  • It takes a crime to create a good good line.
  • Improve usability (when does it stop?)
  • Don’t expect a profit
  • Take risks
  • Culture watch
  • Behavioural economics is not going to help you.
  • Look for points of consistent madness

My firm favorite – culture eats strategy for breakfast

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