How you manipulate information counts
- We are all Steve Jobs
- Sameness counts
- IP does not exist in England – until patented anyway.
- Good artists borrow, great artists steal.
- It takes a crime to create a good good line.
- Improve usability (when does it stop?)
- Don’t expect a profit
- Take risks
- Culture watch
- Behavioural economics is not going to help you.
- Look for points of consistent madness
My firm favorite – culture eats strategy for breakfast